Alistair Marshall

“Hi, how are you?” “Great, I did this fantastic piece of digital learning the other day… it was brilliant!” Words you don’t often hear. “Hi, how are you?” “I just spent an hour of my life, I’m not getting back, ploughing through an online module and half the things I don’t even care about.” Sound familiar? For something designed to make learning easier, digital learning can often become surprisingly painful. Painful to create and quite often, painful to sit through. Not because people don’t...

There’s a lot of noise about AI in the eLearning world at the moment. Depending on who you speak to, it’s either about to decimate the industry or create a panacea of learning brilliance. Neither of those takes is especially helpful. What’s been more interesting for us is the reality of using it day to day. Not as a gimmick. Not as a shortcut. But as something that quietly improves how the work gets done. At Knowledgefront, we’ve ended up embedding AI into pretty much every part of the...

Let’s be honest. Most LMS buying decisions don’t start with strategy. They start with a demo full of shiny features and someone saying, “Yeah, it’s like AI-powered Netflix for learning.” And before you know it, you're staring at a 3-year contract for something that costs more than your entire L&D budget. The better question isn’t “How impressive does this platform look?” It’s “Will this actually make commercial sense for us?” because an LMS isn’t a feature showcase. It’s enabling...